Bass on Titles

In this film, Saul Bass talks about the evolution of his thematic title sequences that open and close many of the great productions of a whole generation of Hollywood directors and producers. The design of these symbols involves the search for the elusive visual statement that instantaneously communicates the film's intent while generating public interest. The knowledgeability of the designer about his craft, the nature of the film being presented, and audience communication, flow effortlessly into view.